Why Your Company Needs a Business Development Manager
Imagine your company as a well-oiled machine, but it’s not running at full capacity yet. You have fantastic products and services, but how do you get more people to use them? That’s where a Business Development Manager (BDM) come in!…
Boost Rental Sales
Some time ago, we had the opportunity to collaborate with a friend who owns a mini-call center that operates at night and doubles as a computer rental service during the day. Our primary Key Result Area (KRA) involved managing key…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) represents the type of company or individual that would benefit most from your product or service. Defining your Ideal Customer Profile helps you focus your marketing efforts on the most promising leads. This targeted approach…
