Corporate culture defines the shared values, beliefs, and practices within an organization. It influences how employees interact, make decisions, and perform their duties. A strong corporate culture fosters a sense of identity and belonging among employees, aligning their behavior with…
A business strategist plays a crucial role in an organization, focusing on long-term planning and goal setting. The Business Strategist analyzes the current state of the business and identify opportunities for growth. By evaluating market trends and competitive landscapes, they…
The Enduring Strength of Offline Marketing in Business Development While digital marketing has revolutionized business development strategies, the significance of offline marketing practices shouldn’t be underestimated. This document explores the continued relevance of Offline Marketing and Business Development in today’s business…
Imagine your company as a well-oiled machine, but it’s not running at full capacity yet. You have fantastic products and services, but how do you get more people to use them? That’s where a Business Development Manager (BDM) come in!…
Some time ago, we had the opportunity to collaborate with a friend who owns a mini-call center that operates at night and doubles as a computer rental service during the day. Our primary Key Result Area (KRA) involved managing key…
An Ideal Customer Profile (ICP) represents the type of company or individual that would benefit most from your product or service. Defining your Ideal Customer Profile helps you focus your marketing efforts on the most promising leads. This targeted approach…